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Google Ads Benefits

Why Google Ads Work

Whether you have a new website or just need more traffic, we’ve got the tools—and the tech—to make it happen.

Appear at the top of Google instantly
Target customers who are actively searching
Track every click, lead, and conversion
Scale fast with data-driven optimization
Perfect for competitive local markets
Campaign Add-On:

Combine Online Campaigns with Targeted Social Media Ads

Combine Your Google PPC Campaign with Facebook, Instagram & TikTok Ads to expand reach and lower cost per lead.

Facebook Advertising

Google Advertising

Twitter Advertising

LinkedIn Ads

Our Google Ads Management Process

A Structured Approach Built for Measurable Growth

We don’t guess, set-and-forget, or rely on templates. Every Google Ads campaign follows a proven process designed to reduce wasted spend, improve lead quality, and scale performance over time.

01

Prepare for Launch: Discovery, Audit & Strategic Planning

Every successful campaign starts with clarity. We begin by defining your primary objective—whether that’s generating qualified leads, driving online sales, or increasing brand visibility.
From there, we conduct a deep audit of your existing account (if applicable), evaluate competitors, analyze keyword intent, and assess your target audience. This allows us to build a data-driven strategy tailored to your business goals and market conditions.

02

Launch: Campaign Build, Launch & Conversion Optimization

Once the strategy is set, we build your campaigns from the ground up. This includes account structure, keyword selection, ad copywriting, extensions, and conversion tracking.
Everything is designed with one goal in mind: make it easy for the right user to take action. We eliminate friction, align ads with landing page messaging, and ensure your budget is allocated where it delivers the highest return.

03

Mission Control: Ongoing Optimization, Tracking & Scaling

Launching the campaign is just the beginning. We continuously monitor performance, test variations, and refine targeting, bids, and messaging based on real data.
This ongoing optimization uncovers opportunities to improve efficiency, expand reach, and scale results—helping your Google Ads become a reliable long-term growth channel rather than a short-term experiment.

Industry-Focused PPC Solutions

Built to Win in Competitive Markets

No two industries advertise the same—and your PPC strategy shouldn’t either. Search behavior, buying cycles, competition levels, and compliance requirements vary widely across sectors. That’s why we build industry-specific PPC campaigns designed to capture high-intent traffic and convert it into real business outcomes.

Our team has hands-on experience managing and optimizing paid search campaigns across multiple competitive industries, allowing us to launch faster, optimize smarter, and scale more efficiently.

Real Estate

Highly competitive keywords demand precision. We structure campaigns around case-type intent, location targeting, and strict cost controls to generate qualified inquiries without runaway CPCs.

Automotive

From inventory-driven search campaigns to financing and service ads, we build PPC strategies that move vehicles, drive calls, and support dealership growth at every stage of the funnel.

E-Commerce

We focus on purchase intent, product segmentation, and return-on-ad-spend optimization to turn clicks into transactions while protecting margins.

Construction & Trades

Local intent matters. We build geo-targeted campaigns that capture homeowners and commercial clients actively searching for services—when they’re ready to hire.

B2B Services

Longer sales cycles require smarter strategy. We target decision-makers, filter out low-value traffic, and support lead nurturing with conversion-optimized landing experiences.

Energy

Longer sales cycles require smarter strategy. We target decision-makers, filter out low-value traffic, and support lead nurturing with conversion-optimized landing experiences.

A PPC Strategy Built for Your Industry

Whether you operate locally, nationally, or in a niche market, we tailor every campaign to your industry’s realities—competition, compliance, and customer intent.

Results & Case Studies

Google Ads Case Studies

Explore real-world examples of successful pay-per-click campaigns and learn the strategies behind their high ROI.

How IMC Achieved a 260% Revenue Boost Through Full Digital Transformation

International Motor Cars came to WillowStone Marketing with no digital presence and a damaged reputation—within a year, we rebuilt their brand, modernized their systems, and launched high-impact marketing that transformed them into a thriving luxury dealership, driving a 260% revenue increase, 1,600 new Instagram followers, and 40,000 new email subscribers. Read on to discover how we did it.

Result: Boosted revenue by 260%, Instagram by 1,600 followers, and mailing list by 40,000 customers.
View Case Study

Building a Calgary Automotive Brand: Autoplex Alberta’s Digital Transformation

Autoplex Alberta came to WillowStone Marketing with no website or systems—but within a year, we built their entire digital foundation, launched high-performing PPC and SEO campaigns, and transformed them into one of Calgary’s top dealerships, driving a 572% Instagram surge and 20,000+ email subscribers. Read on to discover how we did it.

Result: Top Google rankings, PPC leads under $1, 572% Instagram increase, +20,000 email subscribers with an 80% open rate.
View Case Study

Testimonials from SEO Clients

Our Google Ads Clients

Our clients’ success is our greatest achievement.

Chris Brown
Cheif Executive Officer (CEO)
Acquisitions Canada

I keep coming back because of the excellent service and quality. Every interaction has been positive, and I appreciate the attention to detail. Highly recommend this company!

Emily Davis
Sierra Crane

I was impressed with the overall experience. The website was easy to navigate, and the checkout process was smooth. I would have liked more product options, but I am satisfied with my purchase.

Michael Johnson
Axios Energy Group

This is my third purchase, and I couldn't be happier. The quality is consistently high, and the customer service is top-notch. I will definitely continue to be a loyal customer.

Jane Smith
Futures In Trades & Technology

The product exceeded my expectations. It was delivered on time and worked perfectly. The only reason I didn't give a full five stars is that I had a minor issue with customer support, but it was resolved quickly.

John Doe
Axios Energy Group

I had an amazing experience with this service. The team was professional, attentive, and went above and beyond to meet my needs. I highly recommend them to anyone looking for quality and reliability.

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FAQ Section

Frequently Asked Questions

Ready to Launch Your Google Ads Campaign?

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Help Finding Success On Google Ads

Stay updated with expert advice, actionable strategies

11/18/2024

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6/9/2024

Search Engine Advertising - PPC Ads on Google

Google Search Engine Advertising, or Pay Per Click (PPC), helps businesses quickly gain visibility and attract traffic. Drive immediate visits while building long-term organic reach through SEO. Key components include keyword planning, ad creation, targeted ads, and bid management. Monitoring KPIs like clicks, conversions, and cost per click ensures campaign success. Using Google Ads, businesses can efficiently boost traffic, generate leads, and increase sales.

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